Week 8 Assignment – Business-Level and Corporate-Level Strategies

The Coca-Cola Corporation

Write a 6-8 page paper in which you do the following:

• Analyze the business-level strategies for the      corporation you chose to determine the business-level strategy you think      is most important to the long-term success of the firm and whether you      judge this to be a good choice. Justify your opinion.
• Analyze the corporate-level strategies for the      corporation you chose to determine the corporate-level strategy you think      is most important to the long-term success of the firm and whether you      judge this to be a good choice. Justify your opinion.
• Analyze the competitive environment to determine the      corporation’s most significant competitor. Compare their strategies at      each level and evaluate which company you think is most likely to be      successful in the long term. Justify your choice.
• Determine whether your choice from Question 3 would      differ in slow-cycle and fast-cycle markets.

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