Consistency in Branding
Use the Internet to look for a health care organization in your area such as a hospital, rehabilitation center, emergency medical center or a nursing home. Take some time to look at the organization’s logo and other elements of brand identity. Using what you learned about Schmitt and Simonson’s drivers of identify management regarding inconsistent image, determine whether the chosen facility’s logo and associated branding elements convey an image of consistency and order. Be sure to support your analysis with rationale from the textbook and any other resources you may identify on the subject.
- Provide a link that shows at least two of the health care organization’s branding elements (such as their website, social media page, or press release) and explain, with rationale, whether the branding within these elements conveys consistency and order. Describe what impact (positive or negative) the branding elements could have on patient choice.
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