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You will need to use the following template to complete this activity:

SWOT Analysis Template [DOCX].
A SWOT analysis is a fact-based framework to analyze both your internal and external environment.

Some of the common areas to address in the strengths portion of a SWOT analysis include:

Company’s assets.
How company and offerings are different from competitors.
Unique resources the company can access.
Some of the common areas to address in the weaknesses portion of a SWOT analysis include:

Having fewer resources than competition in human resources, patents, copyrights, and trademarks.
Financial considerations, such as cash flow.
Some of the common areas to address in the opportunities portion of a SWOT analysis include:

Having a sustainable competitive advantage.
Having a unique selling proposition.
Having exclusive relationships with suppliers or distributors.
Ability to fill a gap for underserved or underdeveloped market need.
Some of the common areas to address in the threats portion of a SWOT analysis include:

Potential entrants into market.
Steady supply of raw materials at consistent price.
Political, economic, social, and technological (PEST) factors.
Review the Southwest Airlines Co. SWOT Analysis.

Instructions
Please complete the following:

Using the template provided, complete the SWOT analysis matrix for your company, identifying three strengths, three weaknesses, three opportunities, and three threats.
Below the SWOT analysis matrix in the template, provide a rationale for each strength, weakness, opportunity, and threat you identified in your SWOT analysis.

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